Over the years the mobile industry has changed, business customers now realise that there is no longer a need to change their hardware every 24 months. A customer using an iphone 6 may have no reason to change the handset to an iphone 7 if the handset is in good working order. In the past customers naturally changed the hardware at the time of their contract renewal thinking its ‘free’, however with companies now trying to save money wherever they can they recognise that there is no such thing as a ‘free device’ and that the cost of the £500.00 handset has been built into the monthly rental charge.
Research has shown that businesses no longer want the commitment of a high £40.00 - £50.00 monthly bills for the sake of a "free" phone. Telecom Networks have identified that hardware is not for everyone and offer unlimited ‘Sim Only’ packages for as little as £15.00 per month. The new model ‘BYOD’ Bring your own device has become very attractive where customers bring their own device and reduce their monthly rental charges by over 50% and in turn purchase their own hardware when there is a need in the business.
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